Ultimate SEO Audit Template: A Free SEO Audit Checklist for Your Site

The task list of SEO improvements will show you which issues are the most important ones as eliminating them will have a noticeable impact on your SEO performance. Those are the tasks that you should first tackle when starting with the optimization of your website. Additionally, we can use this tool for keyword research and analysis, backlink analysis, and competitive research in your SEO audit. Collectively, these metrics can help us understand where your website currently stands in speed and performance – and how to fix it, if necessary. It’s a great diagnostic tool that can tell us how your SEO efforts are working – and whether there are any immediate areas of concern.

Identify and Compile a Checklist of Technical SEO Problems on Your Website

• This makes it easy for you to learn which ones need changed and then change them one by one.
• An SEO audit is a process that evaluates all aspects of a website that impact its performance in search engines and identifies opportunities for improvement.
• Regardless, favicons are important because Google displays them next to your snippet in mobile search results, as in this example below.
• Use this SEO checker to audit any page to find SEO issues, improve rankings, and outrank your competitors with real-time data from Semrush.

He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. The above SEO audit checklist covers the technical SEO, on-page SEO, and off-page SEO checks you need to make to improve your SEO.

Fix issues by priority

Learn how to do an SEO audit of your website to identify problematic areas. Moz suggests that the best way to improve this score is to focus on your link profile. You will need to improve your site’s overall SEO health, with a particular focus on the quality and quantity of external links pointing to your site. Domain Authority (DA) represents the score for your entire website and is provided by Moz. This score can have a maximum value of 100, and factors in metrics such as the amount of links you have. You’ll see all the keywords your competitors’ domains rank for, but your domain doesn’t.

An SEO audit is the process of analyzing how well your web presence relates to best practices – it is the first step to creating an implementation plan that will have measurable results. Additionally, Google’s Mobile-Friendly Test can help you evaluate how well your site performs on mobile devices. This is a crucial aspect of UX since mobile-friendliness is a major ranking factor.

Conduct an SEO audit to identify the keywords that contribute significantly to organic traffic. Prioritize optimization efforts by aligning content around these high-performing keywords, aiming to enhance visibility and achieve better results in search engine rankings. SEO audit is crucial for enhancing the performance and visibility of a website in search engine results. This systematic evaluation involves scrutinizing various elements, from keywords and on-page optimization to technical aspects like site structure and page speed. Regularly checking page rendering is essential to maintain both search engine visibility and a consistent user experience. When you catch rendering issues early, you prevent valuable content from being missed by search engines and avoid user frustration caused by broken or incomplete layouts.

For maximum visibility, there are a few best practices you’ll want to follow. Because layout shift is really the important issue here, it’s best to run a speed audit of your site using something like Google’s Page Speed Insights, and see what your CLS score reflects. If it’s low, there’s a good chance you have images without defined dimensions.

If you like this tool and want to explore some of the other ones SEO Anomaly we offer, sign up for a free HOTH account. Once inside of our system, you can see all of our tools under the main menu. The tool begins by analyzing how your keyword is used on the page.

Among other things, our audit can help you identify significant technical SEO problems on your site, so you don’t have to move forward with an audit blindly. If you’re just starting out, this could be a great opportunity to look into how SEO professionals conduct an audit behind the scenes. If you’re a veteran, this audit plan is suitable for launching your own audit business on the side if you choose to do so.