How to Improve Google Ranking: 10 Proven Techniques

If you’re already ranking accidentally for it, then you’re sure to rank when you intentionally target that keyword. Also it creates a poor user experience because people can’t find what they’re looking for. Keywords are the same thing as search terms (also called search queries). To rank higher on Google, it’s crucial to optimize your website’s on-page SEO. This means making changes and improvements directly on your web pages to help search engines understand the content better. When targeting question-based keywords, it’s important to provide detailed and informative answers within your content.

With a consistent approach, you’ll see your rankings, traffic, and engagement improve over time. Track new backlinks acquired over the next three months using Google Search Console or a backlink monitoring tool, and measure their impact on referral traffic and rankings. Google’s ranking algorithms are designed to sort through billions of webpages to meet search intent. By offering the most relevant and useful results within the shortest time possible.

Sprinkle the on-page SEO magic

Include your target keyword in the heading and ensure the page only has one H1 heading. For example the keyword “Google Visibility Score” is ranking number 2 but we are not appearing in the AI Overview. Then you will have a list of keywords that your site ranks for, but DOESN’T appear in the AI Overview. If you’re still stuck, check out my complete tutorial on how to increase website speed.

Improve Your Domain Authority

• Imagine someone nearby searching “best your service near me.” They’re looking for a business just like yours, ready to book an appointment, stop by, or make a purchase.
• There are lots of different types of rich results—articles, breadcrumbs, events, FAQs, how-tos, job postings, FAQs, and more.
• First, make sure that your keyword is toward the beginning of your title tag.
• This includes three key metrics; Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

RankingCoach works with any website, but it’s specially optimized for MyWebsite Now. It’s also tailored to lots of other popular CMS like WordPress, Shopify, PrestaShop and more. Furthermore, you save on the time that would be needed for training if you were to use a more extensive SEO tool — not to mention the money you save in comparison to paying an SEO agency. The snippet refers to the four-line entry which appears on the Google search results page. It is made up of the blue title, a green link and two lines of text which serve as the site description. You should write the title and site description yourself according to SEO standards.

Consider what your potential customers are searching for and include those phrases in your title tags, meta descriptions, and headers. Use local keywords like “best tax attorney in Los Angeles” or “plumber in San Francisco.” This boosts local search rankings and matches audience intent. Instead of copying and pasting material across pages, write localized descriptions, testimonials, and services. Knowing how to do local SEO is essential for businesses looking to connect with a local audience. It increases visibility, fosters engagement by resonating with local consumers, and results in higher conversion rates.

Track position changes with the Organic Research tool

It is important to remember that a visitor to your website could have any of four search intents. It is essential to have content to cater to each of these types of visitors. Now knowing what type of results are best for you (unless you specify), Google provides text, pictures, lists, news articles, statistics, video, and more. The second reason may be Google’s effort to continue to grow YouTube, it’s video-hosting service, and ensure it remains the go-to video platform. Users watching YouTube videos also remain on a Google-owned internet property, instead of moving onto a different page. Finally, the increase in video carousels on SERPs may reflect users’ preferences; users are more likely to absorb more of a video and share more often.

Anyone could hack their path to the top without putting in the work. The perfect way to get higher in SEO Anomaly the rankings is through prominent manual link building. They’re an easy way to let your audience know of recent news, offers, deals, products, or simply a recent blog you’ve published.

By striking the right balance between file size and visual quality, you ensure your images load quickly and appear sharp across devices. Meta titles and descriptions are used to greet users in search engine results and, therefore, must be enticing and relevant. To feature it correctly, the meta title must accurately describe the page content, and best include the main keyword, not exceeding 60 characters.

You can, for example, check out Loomly, ContentCal, Sendible, and Social Pilot. Not only will they help you with Google My Business specifically, but most of these also integrate with other useful social platforms. If you regularly read our blog, you would know that we love to publish stats. As Exhibit A (aka the screenshot below) shows, it has helped us to create numerous backlinks (and from authoritative sources, if we may boast a bit).