9 SEO examples you can copy and learn from in 2025

Here are some reasons why quality content is absolutely essential for your website. Technical SEO is a method of optimizing your website for the crawling and indexing phase. It is known as “technical” because it does not concern the actual content of the website or with the part of your website. Read over 10 million times, The Beginners Guide to SEO is the industry’s leading resource for learning SEO. Learn SEO and upskill with self-paced, on-demand courses by the experts at Moz.

Technical SEO involves making changes under the hood of your website to improve search performance. Technical SEO ensures your site is fast, optimized for search engine crawlers, and mobile-device friendly. Here, learn about the different types of SEO marketing and how to improve organic search results for your online store or website. To rank highly in search results on Google and other major search engines, your website’s content needs to match a potential visitor’s intent and appear as an authoritative source on the topic. “Why a page is not ranking for a relevant query in Google Search results” is one of the most common questions you’ll get asked as an SEO.

Email Marketing

Based on my research, it seems that most users pay between $2,000 and $3,000 per month for various SEO services from 1SEO. This is a reasonable rate for small to midsize businesses, though a bit high for a starting price range. The Forbes Advisor Small Business team is committed to bringing you unbiased rankings and information with full editorial independence. We use product data, first-hand experience, strategic methodologies and expert insights to inform all of our content to guide you in making the best decisions for your business journey. By staying ahead of emerging trends like voice search and AI-driven personalization, we ensure your digital presence resonates with local audiences.

Useful SEO Tools for Beginners

It’s insane how fast they grew their traffic in 2023 and how it’s sustained itself over the past few years — even through all the Google Core Updates (and the rise of ChatGPT). One of the cool things about Calm is that they are both a mobile app and a web app. Having a web app version of their website allows them to leverage SEO as a channel to bring in organic growth. This is something I recommend many mobile apps try to do as well. Backlinks (or inbound links, incoming links) are links from a page on one website to another.

They will be ranked as high, medium, or low based on how competitive the keyword is in the Google Ads platform. Domain authority has to do with how well-known your website (and brand) is to the public. Nike.com, for example, because it’s one of the top brands in the world.

• You can also use this time to add any SEO best practices that weren’t initially addressed, like missing image alt text.
• Many people search visually, and images can be how people find your website for the first time.
• Essentially, it is the process you follow to maximize the opportunity to gain organic traffic from search engines.
• Content alone does not attract people to your website if it is not well-researched and optimized.

Common SEO Mistakes to Avoid

Since website SEO improves the user experience, it can also lead to better engagement and conversion rates, plus increased traffic from other sources—not just search engines. Our approach targets users first because that’s what search engines reward. This chapter covers keyword research and other methods to determine what your audience is seeking.

In this digital marketing method, you need to perform a specific task outside of your web-pages to increase your search engine position. Track the performance of hundreds (or thousands) of BHS Links keywords across 170+ search engines. Sometimes, the user wants a quick answer—like the hours of operation of a business or the price of an item. Zero-click searches cater to these habits by giving searchers an immediate answer without them needing to click through to a website. Search engines cater to these users by directing them to sites that offer an enjoyable mobile browsing experience. This includes responsive design, which is when content automatically resizes based on users’ screen size, touch-friendly design, and simplified navigation.

Higher rankings lead to more clicks to your website, and that means more potential customers for your business. People don’t search for local businesses in the Yellow Pages anymore. Learn how to get more business from organic search with our SEO guides for local businesses.

Organic results are determined by factors like content quality, keyword relevance, and user experience, whereas paid results are influenced by the advertiser’s bid and ad relevance. SEO focuses on improving organic search rankings, while search engine marketing (SEM) encompasses both organic and paid search strategies. By leveraging both, businesses can maximize their visibility and reach on search engines. An SEO course teaches you the strategies and techniques to optimize websites for search engines.

Search engines are somewhat secretive about the systems they use and constantly change them to improve search results. A higher ranking typically translates into more impressions and a better click-through rate. SEO or Search Engine Optimization is defined as the process of improving (optimising) the visibility of a website/webpage on Search Engines, such as Google, Bing, etc. However, don’t worry if you don’t anticipate every variation of how someone might seek your content. Google’s language matching systems are sophisticated and can understand how your page relates to many queries, even if you don’t explicitly use the exact terms in them. If you have more than a few thousand URLs on your site, how you organize your content may have effects on how Google crawls and indexes your site.